Breakfast for people short on morning
belVita started from a plain observation: plenty of people skip breakfast because the morning runs out before they get to it. The first biscuits went on sale in France in 1998 under the name LU Petit Déjeuner. The name belVita arrived in 2010, and the biscuits reached North America in 2012. Today they are sold in more than 50 countries.
The idea has not moved far since then. A breakfast biscuit should be ready the second you are, ride in a coat pocket without turning to crumbs, and still be whole when you open your bag at ten. That is why the crunchy line comes four biscuits to a sealed pack, and why every box is a stack of those packs rather than one loose tray.
From France to 50+ countries
| Year | What happened |
|---|---|
| 1998 | The first biscuits go on sale in France as LU Petit Déjeuner. |
| 2000 | The biscuits reach seven European countries. |
| 2010 | The name changes to belVita, and the biscuits launch in Brazil. |
| 2011 | belVita arrives in the U.K. |
| 2012 | belVita reaches North America. |
| 2015 | belVita launches its first breakfast biscuit in China. |
2012: belVita expands to North America
Mondelēz International, belVita brand page, read 27 September 2026
What goes into a pack
Read the ingredient list on a Blueberry pack and the first thing on it is a whole grain blend of rolled oats and rye flakes. Across our crunchy flavors, a 50 gram pack holds 18 to 20 grams of whole grain, depending on the flavor, and 2 to 4 grams of fiber.
We also want you to read the rest of the label. A crunchy pack is 220 to 230 calories and carries 10 to 11 grams of added sugar, about a fifth of the daily value. That is a lot for a cracker and ordinary for a cookie. The belVita range sits in between, and the word breakfast on the box does not change the sugar line.
Where to start
Four flavors that cover the range: plain, fruit, spice and creme.
Cinnamon Brown Sugar Breakfast Biscuits
230 cal · 4 biscuits
From $8.48from 60¢ a packSee Pack SizesDark Chocolate Creme Breakfast Sandwiches
230 cal · 2 sandwiches
From $8.48from 57¢ a packSee Pack Sizes
How we suggest you eat it
On its own, one pack is not a full breakfast, and we do not pretend it is. In most flavors the protein is 2 to 4 grams, which will not carry anyone through a long run or a heavy workday. The pairing belVita has suggested from the start still works: the biscuits with a piece of fruit, a yogurt and a hot drink. Put together, that is a breakfast you can eat standing up.
If you like a softer bite, the Soft Baked bars and Fruit Bakes are made for you. If you snack at the desk rather than eat at the table, the bite-size bags and Energy Snack Bites portion out small handfuls and the 5 oz bags close again with a resealable top.
Try them with a fruit, a yogurt and a hot beverage: a delicious and balanced breakfast.
Mondelēz International, belVita brand page, read 27 September 2026
Where to start
New to belVita? Start small. 6 of our 7 crunchy flavors come in a box of 12 packs or fewer, so you can try Golden Oat and Blueberry side by side before you commit to a case of 30. Once you know your flavor, the bigger boxes are where the price of a pack drops. Our pack size guide lays the numbers out flavor by flavor.
A few flavors carry allergens beyond wheat and soy. Toasted Coconut lists coconut, Soft Baked Oats & Chocolate lists milk, and Soft Baked Banana Bread may contain peanut and tree nuts. Each product page shows the full ingredient list and the allergen line from the label, so you can check before you buy.
Sources
- Mondelēz International: belVita brand page, read 27 September 2026.
- Mondelēz International (SnackWorks): belVita product pages: ingredients, allergens and Nutrition Facts, read 27 September 2026.
